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Showing posts from November, 2014


“If at first the idea is not absurd and unique, then there is no hope for it” Albert Einstein’s saying was certainly true. We no longer live in a world where the basic, clich├ęd ideas will take you to places. The world demands ‘Innovation’, ‘Uniqueness’, ‘the ideas that create Spark!’. All achievements, all earned riches, have their beginning in an idea that is unique. In the world of Business, the competition is at peak and the Entrepreneurs who combined curiosity, obsession, endurance and self-criticism with a unique business idea are always the ones to hit the list of top players of the market place. Moreover an idea is not enough; it is the uniqueness that kindles the fire of success. Uniqueness of an idea is the most potent economic stimulus. It is the uniqueness of an idea that sells it itself to the customers. Customers often see innovation and uniqueness as something that adds value to the company. If used properly it can give you commercial advantage especially in saturated or…